Who else wants to enjoy widgets

Successful content marketing focuses on attracting consumers to a business through various content formats, and rather than pushing an advertisement focuses on giving the user what they are looking for. They follow the same methodology, staying on top of news about select topics to better spot trends. In particular, you …

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Here's what industry insiders think about white hat SEO

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. SEO is unarguably one of the …

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Take a customer focused approach to gateway sites

The goals you set for your site plus the definition of your target market should drive both your Web design and marketing campaigns. Firms seek the best position in search engine postings by utilizing customer-centric designs. Deliver a brief message to readers to let them know what you're going to …

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Strike a balance with SEO

A strong brand creates major advantages for any good or service. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. With Google's mobile-first algorithm, it is very important that your web pages look good …

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Hidden facts about link bait

any time of year, for years on end, it sprouts needles that are green. The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. According to Moz's Beginner's Guide to …

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Using gateway sites strategies like the pros

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Google then treats this as a vote of confidence (because lets face it, no one would link to a poorly …

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