It's still good to know the rule, though, even if you're going to break it. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Note that keyword cannibalization can even occur if the meta information in your title tags seems to target …