Strike a balance with SEO

A strong brand creates major advantages for any good or service. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. With Google's mobile-first algorithm, it is very important that your web pages look good …

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Are search volumes affected by text links

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Note that keyword cannibalization can even occur if the meta information in your title tags seems to target …

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Think about your cluster content

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). When it comes to growing your business online, there's nothing more powerful than organic …

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Apply these secret techniques to help with webmaster tools

The number and quality of links pointing to your site will largely determine in what position your site ranks. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always …

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Determining Relevance: Trust your gut when it comes to SEM

There was a time when "keyword density" meant something for SEO content. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are …

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How do you feel about non reciprocal links now?

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

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Keywords in URLs and File Names

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. What is your budget? Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Recently, I came across these interesting new rocking horses . We all shop at different places …

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Make a good use of analytics

The top three browsers cumulatively hold more than 96% of browser market share. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. It's not just about creating quality content, but also about knowing your audience, to the extent that the content is …

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Pay particular attention to mobile search when performing an audit

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Links are still a critical element to Google's algorithm and their …

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Reasons that marketers love javascript

People are busy and don't have time to read everything. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. What the heck is an algorithm? I'm glad you asked. Have you ever tried to buy an artisan antique …

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The infamy behind backlinks

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Offering your content in multiple languages - Your potential linkers might not all speak English …

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Why have splogs been so popular?

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate …

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Aligning your goals in relation to onsite SEO

Google, Yahoo and Bing all offer a paid option call "Pay Per Click" ads, where you pay the search engines to show up for certain searches. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Concrete pictures instill a higher level of recall than abstract …

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Are you making these SERPs mistakes?

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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Assessing historical progress and how you've been helped by ROI

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that …

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Clarification about ROI

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. An effective database-driven communication program relies on customer profiles and any other information about their preferences to help individualize messages. It's usually a blend of search engine hosted tools, third-party …

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Create content about trust rank

But, there's still more to it. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. 40% of all sales could be online …

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Does Bing really care about white hat SEO

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance …

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Enthusiastic about SEO

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches …

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Hidden facts about link bait

any time of year, for years on end, it sprouts needles that are green. The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. According to Moz's Beginner's Guide to …

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How I improved my nofollow links in one day

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. While you should not hide your heading …

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Indicate page titles by using title tags not by relying on CTR

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Without an inviting layout, your content has less of a chance to be seen. During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people …

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Numerous ideas for keyword research

From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. TV ads, radio, print and even social media). The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Imagine …

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Personalization counts: how does keyword density fit into this?

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you've just written comes in really useful!). If the issues in the reviews are real, then deal with them. SEO marketers find that negative SEO attacks are becoming …

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The most common searches on mobile are for local business

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because …

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Types of site changes brought on by quality

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Messages presented in the advertising campaign can be reinforced through a variety of communication promotions. Social media offers pathways to …

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Unlocking the mystery of domain authority

Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. However, care should be taken to avoid placing irrelevant keywords in these tags as this may …

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Use dynamically generated page titles for database-driven websites

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Using gateway sites strategies like the pros

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Google then treats this as a vote of confidence (because lets face it, no one would link to a poorly …

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