Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Depending on …

Successful content marketing focuses on attracting consumers to a business through various content formats, and rather than pushing an advertisement focuses on giving the user what they are looking for. They follow the same methodology, staying on top of news about select topics to better spot trends. In particular, you …

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Channel power has …

There was a time when "keyword density" meant something for SEO content. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are …

Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. The reason for this is because SEO is an inbound marketing strategy; I could invest in a lovely large …

Today's web user demands more from websites. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you …

Successful programs increase sales and build brand loyalty. Advertising achieves other goals, such as providing information to both consumers and business buyers. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Visually, I prefer handcrafted new rocking horse . I'm on …

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because …

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Messages presented in the advertising campaign can be reinforced through a variety of communication promotions. Social media offers pathways to …