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When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. Great music marketing …

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. Sure, by itself, traffic is not going to make you any money. A time-honoured casement windows is brought into the modern age with the unique …

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If you do this too excessively, though, it might appear unnatural to Google, so be sure to mix it up plenty. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the …

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If you focus on quantitative tasks and efforts, such as hitting a certain number of blog posts or external links, instead of the qualitative experience of your readers and followers, eventually you'll over-optimize. Just make sure that you record every change you make and measure the performance of your SEO …

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Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Depending on …

Successful content marketing focuses on attracting consumers to a business through various content formats, and rather than pushing an advertisement focuses on giving the user what they are looking for. They follow the same methodology, staying on top of news about select topics to better spot trends. In particular, you …

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There was a time when "keyword density" meant something for SEO content. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are …

Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. The reason for this is because SEO is an inbound marketing strategy; I could invest in a lovely large …

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The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because …

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Messages presented in the advertising campaign can be reinforced through a variety of communication promotions. Social media offers pathways to …