What we do, the services we offer, and the locations in which we offer those services. It is my impression that each channel can (and should) be utilized to achieve, retain and capitalize on maximum visibility in search engine results pages. If you're planning on improving your garden then why …

If you don't know whether or not your strategies are effective, how can you set yourself up for success long-term? There's no point in creating new content if it's not authentic enough to stand out. Even if you come up with an idea from a different source, it's still up …

If you are just starting a site, you may be able to get by with a shared host. This is where a bit of education and training is essential. Before further examining an IMC program, consider the traditional framework of marketing promotions. Recently, I came across this interesting rocking horse …

Doing this takes a little work but is well worth it. Sometimes knowing why you're doing something can make all the difference. Automate the posting of your new content in social media when appropriate. For example, where would one find a G&J Lines rocking horse ? Does anyone know where …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). When it comes to growing your business online, there's nothing more powerful than organic …

The top three browsers cumulatively hold more than 96% of browser market share. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. It's not just about creating quality content, but also about knowing your audience, to the extent that the content is …

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance …

Also consider which content needs to be crawled (and indexed) and which does not need to be in the search engine index. The marketing team measures the impact of the individual components of a campaign and the various channels that are featured, although these elements should be analyzed within the …

any time of year, for years on end, it sprouts needles that are green. The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. According to Moz's Beginner's Guide to …

Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. However, care should be taken to avoid placing irrelevant keywords in these tags as this may …

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Google then treats this as a vote of confidence (because lets face it, no one would link to a poorly …