Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

People are busy and don't have time to read everything. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. What the heck is an algorithm? I'm glad you asked. Have you ever tried to buy an artisan antique …

Google, Yahoo and Bing all offer a paid option call "Pay Per Click" ads, where you pay the search engines to show up for certain searches. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Concrete pictures instill a higher level of recall than abstract …

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Thin content is usually very short, without unique information to make it stand out from the crowd. If an individual has used a search engine to …

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. Your website should be thematically oriented …