I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. If designed properly, custom web applications provide an extra level of security against hackers who typically prey on popular …

This has led many to be temped by what are called Black hat marketers, magicians who can perform magic tricks to get you on page 1 of search results. The content and physical piece of the puzzle is referred to as on-page SEO. A listing in any Free UK Business …

Marketing automation solves that, too. A variety of sentence lengths helps your content to create some rhythm. Readers enjoy this. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means …

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

People are busy and don't have time to read everything. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. What the heck is an algorithm? I'm glad you asked. Have you ever tried to buy an artisan antique …

Google, Yahoo and Bing all offer a paid option call "Pay Per Click" ads, where you pay the search engines to show up for certain searches. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Concrete pictures instill a higher level of recall than abstract …

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Thin content is usually very short, without unique information to make it stand out from the crowd. If an individual has used a search engine to …

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. Your website should be thematically oriented …