Successful content marketing focuses on attracting consumers to a business through various content formats, and rather than pushing an advertisement focuses on giving the user what they are looking for. They follow the same methodology, staying on top of news about select topics to better spot trends. In particular, you …

If you are just starting a site, you may be able to get by with a shared host. This is where a bit of education and training is essential. Before further examining an IMC program, consider the traditional framework of marketing promotions. Recently, I came across this interesting rocking horse …

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. SEO is unarguably one of the …

It's still good to know the rule, though, even if you're going to break it. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use …

The goals you set for your site plus the definition of your target market should drive both your Web design and marketing campaigns. Firms seek the best position in search engine postings by utilizing customer-centric designs. Deliver a brief message to readers to let them know what you're going to …

Factors such as costs, quality, and profit considerations also influence the final choice. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. You have to schedule daily time into your routine for the SEO attempt. If you're …

A strong brand creates major advantages for any good or service. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. With Google's mobile-first algorithm, it is very important that your web pages look good …

Doing this takes a little work but is well worth it. Sometimes knowing why you're doing something can make all the difference. Automate the posting of your new content in social media when appropriate. For example, where would one find a G&J Lines rocking horse ? Does anyone know where …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Note that keyword cannibalization can even occur if the meta information in your title tags seems to target …

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Choose your keywords. Make sure they have good volume, aren't too …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). When it comes to growing your business online, there's nothing more powerful than organic …

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Channel power has …

The number and quality of links pointing to your site will largely determine in what position your site ranks. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always …

There was a time when "keyword density" meant something for SEO content. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are …

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. What is your budget? Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Recently, I came across these interesting new rocking horses . We all shop at different places …

The top three browsers cumulatively hold more than 96% of browser market share. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. It's not just about creating quality content, but also about knowing your audience, to the extent that the content is …

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Links are still a critical element to Google's algorithm and their …

People are busy and don't have time to read everything. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. What the heck is an algorithm? I'm glad you asked. Have you ever tried to buy an artisan antique …

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Offering your content in multiple languages - Your potential linkers might not all speak English …

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate …

Google, Yahoo and Bing all offer a paid option call "Pay Per Click" ads, where you pay the search engines to show up for certain searches. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Concrete pictures instill a higher level of recall than abstract …

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that …

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. An effective database-driven communication program relies on customer profiles and any other information about their preferences to help individualize messages. It's usually a blend of search engine hosted tools, third-party …

But, there's still more to it. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. 40% of all sales could be online …

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance …

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches …

Also consider which content needs to be crawled (and indexed) and which does not need to be in the search engine index. The marketing team measures the impact of the individual components of a campaign and the various channels that are featured, although these elements should be analyzed within the …

any time of year, for years on end, it sprouts needles that are green. The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. According to Moz's Beginner's Guide to …

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. While you should not hide your heading …

Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may …

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Without an inviting layout, your content has less of a chance to be seen. During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people …

Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. The reason for this is because SEO is an inbound marketing strategy; I could invest in a lovely large …

Today's web user demands more from websites. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you …

From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. TV ads, radio, print and even social media). The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Imagine …

I'm going to show you how to make sure that Google and other major search engines are reading the text of your page prior to reading "other" page elements such as navigational items. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is …

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you've just written comes in really useful!). If the issues in the reviews are real, then deal with them. SEO marketers find that negative SEO attacks are becoming …

Successful programs increase sales and build brand loyalty. Advertising achieves other goals, such as providing information to both consumers and business buyers. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Visually, I prefer handcrafted new rocking horse . I'm on …