If you don't know whether or not your strategies are effective, how can you set yourself up for success long-term? There's no point in creating new content if it's not authentic enough to stand out. Even if you come up with an idea from a different source, it's still up …

By determining which pay-per-click advertisements return more conversions, you can make Meta descriptions, title tags, and content for the page you desire to rank naturally. Optimize your header tag for a long-tail voice search keyword, and then answer the query directly below using text within paragraph tags. Generic message strategies …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. First, you aren't directly influencing traffic in all areas. Try to stay away from image backgrounds. Recently, I came across …

The fundamentals of SEO are actually quite simple, leading many entrepreneurs or webmasters to believe they can handle it completely in-house. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. By monitoring this type …

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Depending on …

People in your professional network will be responsible for overseeing these industry-related websites. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Your analytic tools can be used to find the keywords people search for that …

Google has advanced algorithms to make out if you are generating thin content to improve your SEO. If you've recently changed topic focus or hosted an abnormal guest blog, the sudden alteration in authority could slightly interfere with your rank as well. I noticed that when I made changes to …

This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. One of the most time-consuming parts about link-building is actually finding places that will give you links. Marketing managers may believe the approach lowers …

One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 percent for the actual While building a better search …

It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Your website is only as strong as your weakest link, so, the more pages you have "that are indexed and aging" and "linked appropriately or exclusively …

Marketing automation solves that, too. A variety of sentence lengths helps your content to create some rhythm. Readers enjoy this. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means …

Successful content marketing focuses on attracting consumers to a business through various content formats, and rather than pushing an advertisement focuses on giving the user what they are looking for. They follow the same methodology, staying on top of news about select topics to better spot trends. In particular, you …

If you are just starting a site, you may be able to get by with a shared host. This is where a bit of education and training is essential. Before further examining an IMC program, consider the traditional framework of marketing promotions. Recently, I came across this interesting rocking horse …

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. SEO is unarguably one of the …

It's still good to know the rule, though, even if you're going to break it. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use …

The goals you set for your site plus the definition of your target market should drive both your Web design and marketing campaigns. Firms seek the best position in search engine postings by utilizing customer-centric designs. Deliver a brief message to readers to let them know what you're going to …

Factors such as costs, quality, and profit considerations also influence the final choice. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. You have to schedule daily time into your routine for the SEO attempt. If you're …

A strong brand creates major advantages for any good or service. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. With Google's mobile-first algorithm, it is very important that your web pages look good …

Doing this takes a little work but is well worth it. Sometimes knowing why you're doing something can make all the difference. Automate the posting of your new content in social media when appropriate. For example, where would one find a G&J Lines rocking horse ? Does anyone know where …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Note that keyword cannibalization can even occur if the meta information in your title tags seems to target …

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Choose your keywords. Make sure they have good volume, aren't too …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). When it comes to growing your business online, there's nothing more powerful than organic …

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Channel power has …

The number and quality of links pointing to your site will largely determine in what position your site ranks. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always …

There was a time when "keyword density" meant something for SEO content. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are …

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. What is your budget? Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Recently, I came across these interesting new rocking horses . We all shop at different places …

The top three browsers cumulatively hold more than 96% of browser market share. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. It's not just about creating quality content, but also about knowing your audience, to the extent that the content is …

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Links are still a critical element to Google's algorithm and their …

People are busy and don't have time to read everything. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. What the heck is an algorithm? I'm glad you asked. Have you ever tried to buy an artisan antique …

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Offering your content in multiple languages - Your potential linkers might not all speak English …

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate …

Google, Yahoo and Bing all offer a paid option call "Pay Per Click" ads, where you pay the search engines to show up for certain searches. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Concrete pictures instill a higher level of recall than abstract …

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that …

Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long …

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. An effective database-driven communication program relies on customer profiles and any other information about their preferences to help individualize messages. It's usually a blend of search engine hosted tools, third-party …

But, there's still more to it. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. 40% of all sales could be online …

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance …

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches …